Websites – Page 3 – Desi Matlock

Scheduling

June 18, 2013June 18, 2013 by Desi Matlock

As many of you know, my schedule is ridiculously busy. Please remember the best ways to contact me: Contact numbers: 818-446-2185 California 541-991-4569 Oregon 727-266-0575 East Coast These are the phone numbers to use. If you’re not reaching me, that might be why. If you need tech support or assistance with any existing project or …

Need Guinea Pigs

April 28, 2013April 28, 2013 by Desi Matlock

I need guinea pigs for connecting a wordpress blog through a plugin and an app to a service that will not only help you develop facebook followers but also (drumroll please) collect email addresses for you to use in mailings. If you have aWeber, it will be automatic, otherwise you’ll get a list of emails every so often that you can add to your email system of your choice.

One Space or Two Between Sentences?

October 8, 2014April 28, 2013 by Desi Matlock

It’s not completely one or the other, as many say.

It depends entirely on whether the font is fixed width or proportional.

Fixed width fonts look like this.  Placing two spaces between sentences improves readability.  That’s how to be polite to your readers despite needing to use this antiquated type.  ABCDEFGHIJKLMNOPQRSTUVWXYZ

Proportional fonts look like this. Only one space is ever needed because the words group better and thus it is not difficult to discern the end of any sentence that has only one space. ABCDEFGHIJKLMNOPQRSTU

Contrary to the general layman’s belief, there are still many good uses for fixed width fonts.

What Does Too Much SEO Look Like?

April 28, 2013February 13, 2013 by Desi Matlock

There is such a thing as too much SEO, and this article covers my personal pet peeves – no one wants to visit sites with this particular problem: When Websites Don’t Provide What The Say They Will – By Jill Whalen Also covered, pages that technically drone on about the subject but don’t answer the …

Actual Steps for Online Stores to Advertising with Google Product Search Listings

April 22, 2014December 28, 2012 by Desi Matlock

Note – if any of the below seems like too much work, I’ll happily do it for you. That’s my job.
1. Make sure your shopping cart is generating a good Google Product Feed.
I can’t provide detailed instructions without knowing which cart you use. Most of the better carts include the Google product feed without additional cost.
By “good” I mean that the feed will be your ad copy, so look it over. Make sure that your ads do a good job getting people to understand what the product is in detail, and provide selling points. They should do that in any case, as these product listings pull from the same data your customers see when they’re thisclose to buying.

Why Code Validity?

April 28, 2013October 18, 2012 by Desi Matlock

Nearly every single time I recommend cleaning up the code on a website, the response I get back is: “But Why? I hear it doesn’t matter.”

My question is, where did you hear this? From someone who writes sloppy code, perhaps?

It is easier to write invalid code – that’s all it has going for it. The average WYSIWYG editor makes such websites at a mile a minute.Â (What You See Is What You Get – Programs like Dreamweaver, which are used to build websites visually but do not require that you look at the code to do so.)Â Even if they are invalid in code, these sites look pretty and that is all that usually matters to people.Â Standards seem pesky to deal with when you can build a site which gives every appearance (visually) of being fine, despite the messy code.

Four Local Marketing Misconceptions

April 28, 2013September 1, 2012 by Desi Matlock

I run into clients who won’t build up their local search presence, despite that they offer a local service or sell products locally. Here is what they often say to me.
1. I need to have my website up first.
Variations on this theme; My website’s too general for me to be in local search. My website needs to be fixed up first. I’m not sure what to do first… shouldn’t I have a website first? But I don’t need a website, I get customers without one. Et cetera.
You don’t need a website to be in local search.

Generating Forward Motion with Social Media and Marketing Tools

April 28, 2013August 22, 2012 by Desi Matlock

So, in my last post I covered not pushing people away from you, but instead making sure that all marketing motion was in the direction of real, honest to gosh sales. Where I left off was the importance of having a real pipeline. Deciding exactly what the various steps you can move people through should …

Facebook’s New WordPress Integration Plugin

October 8, 2014June 9, 2012 by Desi Matlock

You can see it integrated into this blog, at the bottom of this page. Facebook’s official WordPress integration plugin [note: website changes since this post]. Like many others out there, it requires developing a Facebook app, linking your Facebook page to the plugin and setting a huge variety of settings, but unlike some others it …