Bing and Google are both trying to turn search into a social experience.
Google is doing it by integrating the Google Side-wiki into search, by incorporating Google buzz results into your search results, with Google me, and other recent stabs at the combination of search and social. They’re trying new ones all the time.
Bing is doing it by connecting up to Facebook, seeing who your friends are, what they like, and including those likes into your search results.
The point is they’re both competing to bring you a more social search, seemingly operating with “the web is social now, let’s make search social” as their mantra.
This, to me, translates to, “Let’s change what makes search valuable into something entirely different”.
I can see why they feel the money lies in combining the two. But they should not mix the two beyond the absolute minimum and they should maintain the possibility of keeping them completely separate.
The Rules of the Creative Process
For those of us who write, compose, or otherwise live the creative life: The Rules by John Cage Originally found here.