The Whiteboard of a Web Consultant
Desi Matlock So, in my last post I covered not pushing people away from you, but instead making sure that all marketing motion was in the direction of real, honest to gosh sales. Where I left off was the importance of having a real pipeline. Deciding exactly what the various steps you can move people through should …
You can see it integrated into this blog, at the bottom of this page. Facebook’s official WordPress integration plugin [note: website changes since this post]. Like many others out there, it requires developing a Facebook app, linking your Facebook page to the plugin and setting a huge variety of settings, but unlike some others it …
Whether or not you live in a Major metropolis, you can now benefit from the tools created for social apps and iphones to help draw new customers in. Repeat business is the lifeblood of a successful storefront, after all. https://gving.com/ is a new service that allows you to create an customer loyalty program of your own …
If you can fake it, you’ve got it made… Just kidding. In reality, it is the key to a good social media campaign. If you want to be popular in social media, find your MESSAGE, find a campaign that links that message to your product, and put your authentic voice behind it. Of course, first …
A client asked me today about how to SEO a YouTube video around a term and for best helping your website’s placement in search, plus some additional advice for how to dominate YouTube in general. Here’s what I said. Title your CHANNEL something related to your HIGHEST LEVEL keyword – the one that every page …
Google is urging people to make their sites accessible from mobile devices and to optimize around mobile. This makes sense for a lot of reasons – firstly people often browse to your map, read your promotional emails, or access your website only on their phones. I’ve seen a huge surge in the last six months …
I love doing the whole webmaster thing. Does anyone else remember when your company spellchecker used to correct the word “webmaster” to “wombats” if you weren’t careful? Or have I been doing this whole internet thing too long? I remember when the amazing buzz words were things like “file sharing” and “get answers in minutes, …
First Big Mistake – Losing the keys along the way. It is incredibly common to see clients arrive who don’t know who bought their domain when, or where their sites are hosted. I am chagrined when well meaning business owners don’t realize that they don’t actually control their web properties. There are accounts with usernames …
For those of us who write, compose, or otherwise live the creative life: The Rules by John Cage Originally found here.
Here is a list of questions I just sent to a client who asked me to help him with Adwords. It’s pretty standard that these are my questions… I’ve anonymized a little of this, but I think some of you may read this over and consider whether you’ve told YOUR marketing professional about all of …