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Optimizing a website is a paradigm shift in HOW you market online

Sure, I can log into your site and make a few dozen adjustments to improve optimization, but often, there are a few key ways I have to ask my clients to change their own ways.

Perhaps it’s about how you link out, perhaps I’ll ask you to remember to fill out the SEO section for each item in your blog. Perhaps I’ll ask you to start blogging on a subject you’ve never previously mentioned.

Remembering to fill out all the meta data related to every item as you’re uploading it or writing it cannot be overstated. This requires a change to the way a client operates, since an SEO consultant doesn’t usually stay on board optimizing every single item from that date forward.

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