Mission statement of sorts…

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People ask me why I do what I do. So here goes.
1. My purpose in living is to help people thrive. Everything I do is driven by it.
I get the world’s biggest kick out of finding a solution to a problem that makes it so that someone else can flourish and prosper. You can see it in all my career choices–nanny,  teacher, tech support, internal team support.  Once I started working with PHP and MySQL, I got hooked. I was a web programmer. Then I was an SEO, and finally I got roped into doing PPC marketing. But every turn this job takes, it takes only because of this:

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Mixing Search and Social

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Bing and Google are both trying to turn search into a social experience.
Google is doing it by integrating the Google Side-wiki into search, by incorporating Google buzz results into your search results, with Google me, and other recent stabs at the combination of search and social. They’re trying new ones all the time.
Bing is doing it by connecting up to Facebook, seeing who your friends are, what they like, and including those likes into your search results.
The point is they’re both competing to bring you a more social search, seemingly operating with “the web is social now, let’s make search social” as their mantra.
This, to me, translates to, “Let’s change what makes search valuable into something entirely different”.
I can see why they feel the money lies in combining the two. But they should not mix the two beyond the absolute minimum and they should maintain the possibility of keeping them completely separate.

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What is Social Media Good For?

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What is Social Media? ‘Social Media’ is a popular buzzword for a large number of connectivity tools that allow you to form a direct connection with nearly anyone who has a computer, tablet, or a web-enabled cell phone. Almost everyone with these tools has an account at one or more of the following, where you …

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Defining Local Service Areas in Local Business Listings

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Question:
My Hubbie [sic]’s company is located in Los Angeles. On Google we are #1 in organic and #1 in Local Business Listings. Sounds good, right?? Trouble is that we service Pasadena, Glendale, Northridge, Studio City, Santa Monica, etc, etc! And now with the Local Listings we are not seen AT ALL (in Google) for the some 35 other cities that we service.  I have gotten a listing in Altadena – by using a home address of one owner. And now I am doing Glendale from our home addresss, but I wonder if anyone has (very new, current) data on how we might succeed in getting into local listings for all these areas?
Answer:
Absolutely, there is a less “extreme” workaround than pretending nonexistent locations.

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Monitoring your Online Reputation Isn’t Optional

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Where do people go in ever increasing numbers to buy products and services these days?

That’s right! Online. OK, we all knew that one.

Where do people go to research those products by talking to their friends, getting peer to peer reviews, and reading up on what’s said about a product or service?

Again, the answer is (drumroll please) … Online. You were right!

Where do people spend almost all their facetime speaking directly to others these days?

Wow! Right again! Online. Email’s getting less and less popular as the means for this direct communication to friends. In fact, it’s been shown in 2010 that people now spend 80% of their online time on social networking sites such as Facebook or Twitter. These social networks have systems for sending direct communication (email, instant messages, direct messages) that don’t get spammed so that’s where people usually talk to each other.

Think about that: 80% of time online. That is a huge change in a very short time.

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How to Make PPC Ads Work for You?

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How can you achieve success in Pay Per Click?

0. Get your website ready.

Make sure your website is ready to accept leads and has pages set up that contain good content about everything you do. I know this isn’t about pay per click marketing specifically, but you’re not ready for pay per click marketing if you aren’t ready to put your best foot forward and truly inform a visitor about why you are the best choice for them on a particular subject matter. And then your website must make it easy to become a lead.

Oftentimes, I am brought in when conversions are just not happening. I am then asked to review a marketing account for problems that is for the most part set up fine; it is the website itself that does not do what it needs to to turn a prospect into a customer. And that is far more expensive in the end than throwing money at pay-per-click. If it never converts a pay per click visitor, it’s not going to convert a less motivated visitor either.

 

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