Nudge Nudge Nudge

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I was on the phone with a colleague at Google today, when he reminded me that it’s been a few months since I posted anything to my blog. Being shamed (by no less than a smarty pants over at the great Goog) into a fresh post, I decided to write a post about that very …

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A shiny new MySpace

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In case you can still remember your password, myspace has relaunched. New intent aside, the core functions are a lot swankier and polished than facebook, and much classier than their familiar old look. I was pleasantly surprised when I arrived today after a friend pointed out that they’d received an invite. That indicated that the …

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Scheduling

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As many of you know, my schedule is ridiculously busy. Please remember the best ways to contact me: Contact numbers: 818-446-2185 California 541-991-4569 Oregon 727-266-0575 East Coast These are the phone numbers to use. If you’re not reaching me, that might be why. If you need tech support or assistance with any existing project or …

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Links – Can They Hurt Me?

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Yes. Google just laid down  the hammer on bad link practices yet again. A Google web search SPAM clean-up update just came out , which you may have heard of – another penguin update. Google names its updates oddly. You can ignore the name, really. All that means is there is a change to the algorithm, …

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Need Guinea Pigs

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I need guinea pigs for connecting a wordpress blog through a plugin and an app to a service that will not only help you develop facebook followers but also (drumroll please) collect email addresses for you to use in mailings. If you have aWeber, it will be automatic, otherwise you’ll get a list of emails every so often that you can add to your email system of your choice.

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One Space or Two Between Sentences?

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1or2spacesIt’s not completely one or the other, as many say.

It depends entirely on whether the font is fixed width or proportional.

Fixed width fonts look like this.  Placing two spaces between sentences improves readability.  That’s how to be polite to your readers despite needing to use this antiquated type.  ABCDEFGHIJKLMNOPQRSTUVWXYZ

Proportional fonts look like this. Only one space is ever needed because the words group better and thus it is not difficult to discern the end of any sentence that has only one space. ABCDEFGHIJKLMNOPQRSTU

Contrary to the general layman’s belief, there are still many good uses for fixed width fonts.

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Don’t Row Backward

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Rowing in opposite directions.
Rowing in opposite directions.

Hypothetically, let’s say you’re the average business owner working to generate interest online. You’ve been blogging, you have a business website, and you have social media accounts. This is a very common business model online. And it can work really well. But not when you’re rowing backward.

When you set up the social media accounts, your expectations for social media were high! You wanted everyone to friend/follow/fan/like you. So you added links to your social media accounts to all of your sites. Cute sparkly, noticeable links and you encouraged people to follow you.

And maybe that’s where you left it. Or maybe you do a lot of tweeting, posting to Facebook, etc, and you’re engaging people in social relationships. But probably, you are also wondering why this isn’t resulting in more customers.
That’s because you’re routing customers further away from you, not toward you.

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