The Whiteboard of a Web Consultant
Sure, I can log into your site and make a few dozen adjustments to improve optimization, but often, there are a few key ways I have to ask my clients to change their own ways. Perhaps it’s about how you link out, perhaps I’ll ask you to remember to fill out the SEO section for …
You all know how I feel about the IQ test, and whether it actually measures intelligence. Well, anyone who’s been listening to me rant over the last few years does. It doesn’t measure intelligence as much as ease of accessing archived educational tidbits. That is why I rank incredibly well despite my failings, and why …
I just got this email in my inbox. An ad for using MSN as a portal. A big visual ad that didn’t work in plain text. Yes. Today, in 2014… I’m not sure what to say. Do they not realize what year it is? Is this some kind of warped throwback Thursday? What strange frozen-in-time …
If you didn’t know, Google Adwords is getting rid of true exact match keywords, and will be including “close variants” automatically. Here’s a rundown on it from Google. But, as Rand Fishkin pointed out, this might mean that a bid on “fish sauce” may now begin to include “sauces for fish” searchers – which is obviously …
I was recently asked by a client to tell them what the developers needed to do in order to get the website ready for me to SEO. After telling them to finalize the site with the developers, and give me a mostly finished website – copy completed or not – I mentioned errors needing to …
The word WiFi. What does it mean? Where’s it from? Despite mass confusion since the beginning, it’s not actually short for “Wireless Fidelity”. It’s just a play on the well-known word Hi-Fi, which itself was a mashup of “High Fidelity”. High or low fidelity indicated distortion levels in sound systems, way back when. Obviously higher …
There are certain key things that can be done to as part of your standard methods of operation as a company to circumvent any email deliverability issues that might come from getting blacklisted because you didn’t play along with the rules. Keep in mind that these rules, when applied, result in EVERYONE being happy. You …
There are a few WordPress plugins I routinely recommend for security: Block countries you don’t want visiting the site with IQ Block Country. Use WordFence (paid is recommended but not required for primo protection) to protect your site from many forms of hack. All in One WordPress Security and Firewall is a pretty good solution …
A lot of talk is going around on the interwebs right now about how it’s bad to have guest bloggers, because of Matt Cutts (googleguy) saying it’s bad form. Well, it’s being taken out of context and stretched a little too far. Some people were getting out of hand with guest posts, in a marketing spam …
After watching my clients try various options on Facebook, I’ve worked out through much trial and error that there are really only a few ways to properly manage Facebook marketing that I’d recommend. You’ll hear a lot of talk about how Facebook is a branding or brand awareness tool. Great. What that means is that …