How to Squeeze Value out of Twitter

Twitter is only powerful if you don’t waste a lot of time there. Let me amend that.

Twitter is a great tool for managing existing customer relationships. Spend as much time there as you want if you’re using it to manage an existing field of active Twitter users who are your customers already. As far as cold contact, Twitter is a good (not great) tool for marketing, so long as you don’t spend a lot of time on it.

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