The Whiteboard of a Web Consultant
Advice on Marketing by Email.
A lot of talk is going around on the interwebs right now about how it’s bad to have guest bloggers, because of Matt Cutts (googleguy) saying it’s bad form. Well, it’s being taken out of context and stretched a little too far. Some people were getting out of hand with guest posts, in a marketing spam …
I was recently asked to review best practices for open rates and provide that research to a client. I figured we could all benefit from what I found out by studying not only historical data for high-traffic clients but online research as well. 1. What Device are they opening the email with? Many people now …
There are certain key things that can be done to as part of your standard methods of operation as a company to circumvent any email deliverability issues that might come from getting blacklisted because you didn’t play along with the rules. Keep in mind that these rules, when applied, result in EVERYONE being happy. You …