How can you achieve success in Pay Per Click?
0. Get your website ready.
Make sure your website is ready to accept leads and has pages set up that contain good content about everything you do. I know this isn’t about pay per click marketing specifically, but you’re not ready for pay per click marketing if you aren’t ready to put your best foot forward and truly inform a visitor about why you are the best choice for them on a particular subject matter. And then your website must make it easy to become a lead.
Oftentimes, I am brought in when conversions are just not happening. I am then asked to review a marketing account for problems that is for the most part set up fine; it is the website itself that does not do what it needs to to turn a prospect into a customer. And that is far more expensive in the end than throwing money at pay-per-click. If it never converts a pay per click visitor, it’s not going to convert a less motivated visitor either.