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PPC Advertisers – Three Ways to Adapt to “No More Exact Match” in Adwords

If you didn’t know, Google Adwords is getting rid of true exact match keywords, and will be including “close variants” automatically. Here’s a rundown on it from Google. But, as Rand Fishkin pointed out, this might mean that a bid on “fish sauce” may now begin to include “sauces for fish” searchers – which is obviously […]

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How to Make PPC Ads Work for You?

How can you achieve success in Pay Per Click? 0. Get your website ready. Make sure your website is ready to accept leads and has pages set up that contain good content about everything you do. I know this isn’t about pay per click marketing specifically, but you’re not ready for pay per click marketing […]

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