Q and A – Desi Matlock

Twitter Automation in a Post-Tweet-Adder World…

December 29, 2015June 17, 2013 by Desi Matlock

I got asked by a client who makes a great deal of their income off traffic from Twitter to look for a replacement for Tweet Adder, since they’ve recently made themselves both compliant with Twitter’s TAC and completely useless to this client, all in one fell swoop. Apparently Twitter wants to make it very hard …

Email Open Rates — Quick Study

April 28, 2013November 28, 2012 by Desi Matlock

I was recently asked to review best practices for open rates and provide that research to a client. I figured we could all benefit from what I found out by studying not only historical data for high-traffic clients but online research as well. 1. What Device are they opening the email with? Many people now …

Mission statement of sorts…

April 28, 2013November 12, 2010 by Desi Matlock

People ask me why I do what I do. So here goes.
1. My purpose in living is to help people thrive. Everything I do is driven by it.
I get the world’s biggest kick out of finding a solution to a problem that makes it so that someone else can flourish and prosper. You can see it in all my career choices–nanny, Â teacher, tech support, internal team support. Â Once I started working with PHP and MySQL, I got hooked. I was a web programmer. Then I was an SEO, and finally I got roped into doing PPC marketing. But every turn this job takes, it takes only because of this:

Defining Local Service Areas in Local Business Listings

April 28, 2013August 31, 2010 by Desi Matlock

Question:
My Hubbie [sic]’s company is located in Los Angeles. On Google we are #1 in organic and #1 in Local Business Listings. Sounds good, right?? Trouble is that we service Pasadena, Glendale, Northridge, Studio City, Santa Monica, etc, etc! And now with the Local Listings we are not seen AT ALL (in Google) for the some 35 other cities that we service. Â I have gotten a listing in Altadena â€“ by using a home address of one owner. And now I am doing Glendale from our home addresss, but I wonder if anyone has (very new, current) data on how we might succeed in getting into local listings for all these areas?
Answer:
Absolutely, there is a less “extreme” workaround than pretending nonexistent locations.

How Does My Computer Connect with Another Computer, Really?

April 28, 2013April 28, 2009 by Desi Matlock

[Here is MY UNDERSTANDING of how the connection between my computer and another on the internet can basically be described to work, simplified GREATLY in order to make it so that a friend of mine can understand it. If I’m flat out wrong, let me know. The data that I’m trying to present is what …

RSS Syndication – Defined, with Pros/Cons

April 28, 2013April 28, 2009 by Desi Matlock

Question:
On our blog, are we using RSS syndication? I went to a social media seminar, and they talked about how great RSS syndication was. My blog uses RSS, right?

Answer:
“RSS Syndication” as that seminar meant it is not something your blog does for you. What your blog does for you is…
A blog spreads the word using an RSS feed
You have a wordpress blog, so all your posts go out in an RSS feed. That’s just the programming language used by one and all blogs.