If you can fake it, you’ve got it made…
Just kidding.
In reality, it is the key to a good social media campaign.
If you want to be popular in social media, find your MESSAGE, find a campaign that links that message to your product, and put your authentic voice behind it.
Of course, first you need to make certain that your website, your social media accounts and your blog are all working together in perfect harmony. That is where a good web designer can make your life easier.